Every day of the week just got better with Haier's broad range of smart home appliances built for everyday chores and designed for everyday living.

Who we are

Founded in China in 1984, Haier have built an international reputation for listening to customers' needs and using these insights to design smart, everyday home appliances.

Today, Haier is the number one brand of Major Appliances in the world with 9.8% retail volume share in 2015* with a network of design centres, employing over 80,000 people across 30 countries.

Haier appliances are designed with everyday people in mind offering practical, smart and reliable value-for-money home solutions.

In Australia and New Zealand they are backed by a 2 year warranty** and the market-leading customer service and support offering – 24 hours a day, 7 days a week.

*Source Euromonitor International Limited; retail volume sales, in units based on 2015 data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances.

Where we've come from

In the 1980s, with the opening of the Chinese economy to the international market, Liebherr, a leading German appliance maker, sold its technology and manufacturing know-how to a small refrigeration factory in Qingdao. And, in 1984, Qingdao Refrigerator Co. Ltd. was born.

In the early 1990's, the company took a new name, Haier – an abbreviation of Liebherr – to become the Haier Group Corporation. Capitalising on the new management and brand, Haier quickly transformed itself into the number one appliance company in China.

Where we are going

According to Reuters, in a survey conducted by Euromonitor on the global market for large home appliances, Haier is the number one brand of Major Appliances in the world with 9.8% retail volume share in 2015* Haier has also been recognised by Fast Company as one of China's most innovative companies in its 2014 rankings, which track leadership in innovation.

One of its leading research and development centres is in New Zealand where the Fisher & Paykel engineers and designers work as part of the Haier Group.

*Source Euromonitor International Limited; retail volume sales, in units based on 2015 data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances.

Top performer around the globe

Creating stylish, innovative yet affordable appliances are proving a winning formula for Haier. We don't mean to boast but here's a list of acknowledgements that we have achieved over the years.

2016  
Haier is the number one brand of Major Appliances in the world with 9.8% retail volume share in 2015.
Source Euromonitor International Limited; retail volume sales, in units based on 2015 data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves, and refrigeration appliances.

2015  
Haier is the number one brand of Major Appliance in the world with 10.2% retail volume share in 2014.
Source Euromonitor International Limited: retail volume sales in units based on 2014 data.

2013  
DEC Euromonitor International ranked Haier as the No. 1 Brand of Major Appliances (9.7%), Refrigeration Appliances (16.8%), Freezers (19.9%), Home Laundry Appliances (13.3%) and Electrical Wine Cooler/Chiller (15.5%) based on 2013 global retail volume share.

2012  
DEC Euromonitor International ranked Haier as the No. 1 Brand of Major Appliances (8.6%), Refrigeration Appliances (14.8%), Freezers (18.6%), Home Laundry (11.8%) and Electrical Wine Cooler/Chiller (15.3%) based on 2012 global retail volume share.

2011  
DEC Euromonitor International ranked Haier as the No. 1 Brand of Major Appliances. Haier was also the No. 1 Brand in Refrigeration Appliances (16.5%), Freezers (16.8%), Home Laundry (10.9%) and Electrical Wine Cooler/Chiller (16.1%) based on global retail volume share.
OCT The 'Live a Haier Life' advertising campaign was recognised as among the best in New Zealand, in the 2011 EFFIE New Zealand award, a globally recognised premier advertising award. Haier was the only brand to receive an award in the Consumer Durables category with a Silver EFFIE, outperforming established car manufacturers Volkswagen and Honda. Haier also picked up a bronze award in the Hardest Challenge category.

2010  
DEC Euromontior International ranked Haier as the No.1 Brand of Major Appliances. Haier was also the No. 1 brand in Home Laundry, Refrigeration Appliances and Electrical Wine Cooler/Chiller based on global sales.
DEC Haier was selected as one of the World's Top 10 Innovative Companies in World's Home Appliance Enterprises issued by USA Newsweek's website.
MAR Haier was awarded Red Dot Design Awards for five of its products at Germany's Red Dot Design Award 2010, also reputed as the 'Oscar Award' in the industrial field.

2009  
DEC Euromonitor International ranked the Haier Group as the No. 1 Whitegoods producer with a 5.1% global market share. Haier also achieved the No. 1 position for the Refrigerator and Washing Machine category with a global market share of 10.4% and 8.4% respectively.
JUN Forbes selected Haier for the second consecutive year as the World's Top 200 Reputable Companies, run by the Reputation Institute of New York. Haier ranked No. 34 overall, ahead of LG Electronics and Samsung Electronics. Haier was ranked No. 3 among worldwide manufacturers of household appliances.
MAR 25 divisions of the Haier Group passed world's best practice ISO 14001 Environment Management System.
JAN Haier was ranked No. 18 in the 2008 Global Top 50 Consumer Electronics Brands at CES 2009.
JAN Haier was ranked the No. 1 brand in Refrigeration appliances in the world from Euromonitor International 2008, with a 6.3% global market share, surpassing LG and Whirlpool.

2008  
DEC At the 2009 iF Design Award, Haier won Germany's iF Industrial Design Award for its electric water heater.
AUG Haier was the exclusive global whitegoods sponsor at the Beijing 2008 Olympic Games. Haier provided 37 Olympic venues including the Olympic Village, National Stadium, the Water Cube and the Bird's Nest with up to 60,000 green, cost saving and innovative products - ranging from our air conditioners, refrigerators and freezers.
JUN Forbes' Top 600 List of the World's Most Reputable Companies, conducted by Reputation Institute of New York ranked Haier at No. 13 position.
2004  
MAY At the 95th Concours Lepine International France, the international invention award, Haier was awarded a gold medal for it's Double-Drive Automatic Washing Machine and silver medals for its Air Conditioners and Televisions.