About us

Haier is the number one major appliances brand in the world

Haier is an international brand with a broad range of home appliances built for everyday chores and designed for everyday living. We create stylish, innovative yet affordable appliances that people really love. That's why we consistently get voted the top appliance brand in the world*.

Founded in China in 1984, Haier have built an international reputation for listening to customers' needs and using these insights to design smart home appliances. In Australia and New Zealand, all our appliances are backed by a 2 year warranty.

Where we've come from

Haier's story begun in the early 1980's when Liebherr, a leading German appliance maker, sold its technology and manufacturing know-how to a small refrigeration factory in Qingdao.

Jump forward to the early 1990's when that company became Haier, quickly transforming into the number one appliance company in China.

Today, Haier is the number one major appliances brand in the world. We have a network of design centres including a leading research and development centre in New Zealand with the cutting-edge Fisher & Paykel team.

*Source Euromonitor International Limited; Consumer Appliances 2024ed, % unit share, 2023 volume sales data. Major Appliances category is the sum of dishwashers, home laundry appliances, large cooking appliances, microwaves and refrigeration appliances. Volume sales refers to sales in retail channel, builder merchants and construction channel.