Haier's advertising campaign gets results!

Wednesday 4 June 2008

Following Haier's succesful national bus advertising campaign is a new national television campaign that has the Haier website experiencing a high spike in feedback. The television campaign commenced on 25 May 2008 and positions Haier as an inspiring and innovative whitegoods brand.

Produced in Australia, the series of one 30 second and two 15 second commercials promotes Haier as a global company at the forefront of technology.

Combined with the exposure on nearly 900 buses and a billboard prominently placed on George Street, Sydney, the current advertising campaign is the first of Haier's long term branding blitz to the consumer market.

The Haier website (www.haier.com.au) is experiencing an increases of unique visitors since the advertising commenced in March 2008.

"As a result of Haier's recent bus portrait campaign, the website has had a 34% increase in product enquiries," said Lan Nguyen, Haier product development manager.

"It's pleasing to see such an immediate and great response to our advertising to date, and with the television campaign now on air we look forward to welcoming more consumers to our brand," Mr Nguyen said.

Internationally, the Haier Group is the Official Home Appliances Sponsor of the Beijing 2008 Olympic Games