Haier welcomes new CEO - Keith Allen

Monday 13 August 2007

Haier Australia has appointed Keith Allen as its new CEO.

Keith has a wealth of industry experience, both in Australia and internationally.

Formerly with Mitsubishi Electric as General Manager of the Living Environment Group and later as Managing Director; Allen's other senior management roles have included establishing Sigma air conditioning in the United States.

Allen's experience places him in an excellent position to continue Haier's upward growth.

"Our parent company is commited to growing the Haier brand in Australia," said Allen.

"With this level of support, combined with a comprehensive product range based on the platform of quality and innovation, I am confident we will further strengthen the company's position in the Australian Market."

Allen adds, "Haier has such a wide range of quality products including whitegoods, browngoods, air conditioning and other product groups that it provides us with some real opportunities for growth."

Allen is looking forward to the challenges ahead and Haier welcomes him to the team.

Haier Austalia's former CEO Karl Qin has left to attend his other business interests. The company thanks him for his wonderful contribution and wishes him all the best for his future endeavours.