About Haier

HAIER - A MAJOR GLOBAL WHITEGOODS BRAND

With the goal to make lives more convenient and comfortable through innovative appliances, no wonder The Haier Group is one of the world's largest producers of whitegoods!

Known for its innovation, quality and clever designs, Haier is a well-respected brand throughout the world.

Only recently being released in Australia, Haier is already gaining strong marketshare as people recognise that each of its products are feature-packed and offer great value.

It is true - when you choose Haier products, you will get more than you thought... for less than you think!

Global Strength

Consumers and retailers can be satisfied in knowing that Haier products and the Australian Haier operation are backed by a large and strong global industry player.

This Haier Group developed from a collective factory in 1984 to a mega giant recording a 29,000 times expansion over the past 21 years. With recorded sales worth US$ 2 billion in 2004, the value of the Haier brand in 2004 was US$ 7.5 billion.

Today Haier products are sold worldwide in more than 30,000 outlets in 165 countries and Haier customers have the benefits of 11,976 service centres at their disposal.

The Haier Group is overseen by its Chief Executive Officer, the internationally lauded businessman Zhang Ruimin. Ruimin was ranked sixth in a list of Asia's 25 Most Powerful People in Business by Fortune. In 2005 he was named among the 50 most respected business leaders in the world by UK newspaper the Financial Times.

In Australia

Haier Australia offers a winning range of bar fridges, freezers, dishwashers, top load washers and wine chillers.

Well-priced and innovative, practical and good-looking, our range is routinely extended with exciting new additions, often designed specifically for the Australian market, to help make life more comfortable and easier!

All Haier models are tested and approved to the relevant Australian Standards, and are backed by locally-stored spare parts and highly trained service agents to respond to customer queries.

World-class standards

It simply would not be possible for a company like Haier to grow without the most exacting standards for both quality and process. Haier were the first Chinese manufacturer to be accredited to the ISO9001 quality system. Haier has also been accredited ISO 4001 for environmental protection and every Haier product is CFC free.