Future Direction
Global Branding Strategy
Haier’s global branding strategy aims at positioning the company as a local brand
in different world markets in conjunction with enhanced product competitiveness
and strong corporate operations. Haier’s international business framework encompasses
a global network of R&D, design, procurement, production, distribution and after-sale
services. Today, Haier has established 15 industrial complexes, 30 overseas production
factories and bases, 8 design centres and over 58,000 sales agents worldwide.
Haier will continue to widen the distribution of it vast product range globally,
taking into consideration the specific customer needs and market requirements for
each region.
