Corporate Culture
Haier has been widely recognized as a company with an innovative value created by
Haier senior management. Innovation is the core of Haier corporate culture. Haier’s
unique cultural system, cultivated and developed over the past 20 years, has been
guided and developed by advanced concept, innovative strategy, efficient organization,
creative technology and market orientation. This has enabled Haier to grow swiftly
with business expansion from China to the outside world. Haier corporate culture
features recognition and participation of all employees. Today, Haier is ambitious
to gain worldwide recognition, and help achieve this magnificent goal, Haier has
had all its employees involved in realizing Haier’s ideal to be a global recognizable
brand.